Spotify partnered with Genius to better understand the lyrics that artists intended for the listener to understand. With Behind the Lyrics, listeners can now know what the artist really means when they say "Bow down, you're a queen with a false crown." The idea behind this outdoor campaign is to showcase this awesome partnership through colorful lyric posters in outdoor locations. The posters will prompt viewers to scan a code through the Genius app which will redirect viewers to a microsite that highlights more about the collectors posters. The viewer can then decide to have their single free poster of the day dispensed in that location, to which they will discover a reversible poster side with the definition of the lyrics. Once a poster is dispensed a new poster appears, and so the search begins to collect them all.